Fans are in agreement: The first trailer to F1 22 is a bad joke. The Pointe: the "pre-order now" in the end.
The fact that Electronic Arts has bought Codemasters last year is totally meaning. After all, both companies make much of their turnover with annual sports rows of sports. Now the F1 series lives in the same house like Fifa, Madden NFL and NHL and belongs to the EA Sports family. For them, it is the perfect adoptive child. The release of a new football game of the Group in the fall is as safe as the Amen in the Church or the annual championship win of FC Bayern Munich (congratulations,... again). The same can also be said about the official formula 1 simulation, except that the starting signal here always falls a bit earlier a year. This time it is on July 1, as we know for a few days. Nobody would probably contradict me if I say that the announcement of F1 22 has been anything but surprised. Again, I can only agree with what fans write to Reddit to the first trailer. That's the finest realtor.
29 seconds pure nothing
Imagines the following: A current formula 1 bolide is in a tunnel and is stylishly stylish thanks to current lights on the walls and the ceiling. Black screens with generic marketing phrases such as "Racing Newly defined" interrupt the scene over and over again. Do you have that now before your inner eye? Well, then you can save it to watch the next 29 seconds video material, because much more EA and Codemasters have not to show to F1 22 so far. How a reddit user is clearly formulated: to look at the trailer is pure waste of time.
I do not want to do that as if this was something special, a single case. Oh no, unsaching advertising videos are not a young phenomenon. Since there are video game trailers, there are also this kind of salaryless motion pictures, which should actually only draw attention to the fact that the respective game comes to the market at some point and you should look forward to it. In the case of F1 22, the whole thing has a special... tasteless. After all, this is about a title that should appear in two months. Consequently, he has to be finished almost and that means, Codemasters and EA could show a lot. But they make the exact opposite - and at the end, the request to pre-order, because players like to buy the cat in the bag. Yeah, sure.
The funniest of the whole story: EA has used the premier function of YouTube to draw attention to the release of the trailer. That would not have noticed me in retrospect if I had not read this reddit comment. His author writes that he laughed loudly because the video does not show anything. "Instead, they would just have a picture with the release date and a new car model Tweet." I can only agree with that. If you set up a YouTube premiere, the certain expectations awakens. Then the countdown falls longer than the subsequent video and also offers that as little information as possible, it is no wonder if mocking comments follow.
Just do not shoot the whole powder directly!
It is not as if the makers no longer have any information about F1 22. The official website can be found in some information on new features and, of course, EA has also published a press release that all magazines should be nice "wrote". In both cases, you do not really go into detail, but after all, a "brand new handling model", new racing options, an adaptive KI, VR support on the PC (Oculus Rift and HTC Vive) as well as "F1 Life" as a new one promises Area in the game. In that you can unlock clothes, accessories and supercars and "present the whole world". And with "unlocking" is meant that you can also receive you about the paid Podium Pass as well as the in-game shop. Yes, you should be able to earn you (at least a lot of it), but butter with the fish: that miebs very strongly for a feature that is purely in the game in the game. You do not have to be Sherlock Holmes to get on this thought.
But even from this "F1 Life" the people do not want to show anything. Who hopes to see at least a few matching screenshots after clicking on the Steam page of F1 22, we have to disappoint. Surprisingly, there are only pictures that come from the trailer - although EA has already published correct screenshots, which show at least the race. They are not exactly meaningful, but at least they come directly from the game. So,... probably do the...
I am sure that F1 22 will be a good racing game. In the series, Codemasters has been doing almost everything right for years. It gets better with every iteration, even if the progress is sometimes limited (yes, the series fits really well into the EA sports portfolio).
At least VR support is also a feature, the announcement of which provides positive comments.
Overall, however, there cannot be talk of a good marketing campaign start.
If EA and Codemasters had shown gameplay directly, there would be more anticipation instead of sarcasm (or hard criticism) on Reddit.
But no, we must not forget over the next five weeks that F1 22 will be released on July 1st, and the hype must be set up in stages.
So the makers will publish information and images by snacks.
Hach, I love these marketing plans.
And no, that's definitely not sarcasm.
How do you get it?
Pre -order now F1 22!
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